Why Facebook Pixels are Important to your business

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Why Facebook Pixels are Important to your business

Facebook pixels are one of the few things that I insist on you having (alongside Google Analytics). Even if you don’t use them for a while, it is best to get them in place sooner rather than later. So…Why Facebook Pixels are Important…We’ll go over a few of those reasons now.

It gives you the ability to re-market to your customers

Ever wonder how they do it? How does Charles Tyrwhitt get that advert to appear on Facebook, how did they know I was looking for a new shirt? Put simply they used a pixel, hence Why Facebook Pixels are important to your business! It gives you the ability to find all the people who came to your site but didn’t do one of your key functions from your funnel;

  • Buy your product or service
  • Add there details to the lead capture form

Or even find the people who were almost there; someone who clicked the join now button, but didn’t complete the action.

Why is that important? Well, we want to be able to reach these people and ask them why? Why didn’t you sign up, what put you off or even – Is there something else we can do to make you Know Like and Trust us more and get you to buy!

Don’t believe me – watch this video below it’s 100% real.

You can create Look-A-Like Audiences

What’s one of those? Imagine I came to your site and I purchased your item/service or completed your lead generation form. You might like to find other people who are like me right? Well that is what a look-a-like audience is. Facebook will find all the people who land on your thank you page and create a new list based on their profile!

You can track specific events and sales

Facebook pixels come with 9 standard event additions to their code:

  • View Content – Track KEY page views, so this might be a specific page that means the customer is interested in your (Service A) or (Product B)
  • Search  – Track searches on your website.
  • Add to cart – Track when items are added to a shopping cart
  • Add to wishlist –  Track when items are added to a wishlist
  • Initiate Checkout – Track when people enter the checkout flow
  • Add Payment information – Track when payment information is added in the checkout flow
  • Make purchase – Track purchases or checkout flow completions –
  • Lead – Track when someone expresses interest in your offering
  • Complete Registration – Track when a registration form is completed

In conclusion

Hopefully we’ve given you some reasons why Facebook Pixels are important. The next step is to find out How to create your Facebook Pixel and How to install your Facebook pixel

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Installing a Facebook Pixel

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Installing a Facebook Pixel

So we’ve identified that a Facebook Pixel is Important AND we’ve created one. Now it’s time for us to go through Installing a Facebook Pixel – its fairly easy actually;

Nothing could be simpler!

Still stuck or did something not make any sense?

Not a problem at all;

Chat to me on Facebook Messenger

 

 

 

Or just complete the form below and I’ll respond:

Your Name (required)

Your Email (required)

Your Phone Number (if you would rather speak to a human)

Subject

Your Message

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How to create a Facebook Pixel

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How to create a Facebook Pixel

So we’ve identified that we need to track and re-market to people who come to our website. It is a fundamental of any  sales funnel process that we; re-target lost sales and get referral. So no it’s time to get down to it. Here’s how to create a Facebook Pixel;

Make sure you save it

Omgoodness – make sure you save your pixel to your notes software (Evernote … Google Keep etc). Invariably you’ll lose it, forget it or have to search around for it, which is less than ideal!

Did you get stuck or did something not make any sense?

Not a problem at all;

Or just complete the form below and I’ll respond:

Your Name (required)

Your Email (required)

Your Phone Number (if you would rather speak to a human)

Subject

Your Message

 

Now we’re going to need to install this

The installation process is almost as easy as the creation process. Let’s head over to our installation video and we’ll get you tracking your website visitors in no time!

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Keeping the social in social media

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Vantage Points

So here we go with: Putting the social in social media 

The clue is in the title- it’s SOCIAL media.

Whilst automation is great and we love it! It definitely has its place, it most certainly does. For example- if you have a message that needs to be sent out like: We have X service/Y product for X/Y Value from Y/X Website- this is great content that can be pushed out at specific times, but please, please utilise social media as a social tool. All too often we look at social media as a separate thing to the real world.

Imagine you are at a networking event and I come up to and say:

“Buy my product, visit my website. Buy my product, visit my website. Buy my product, visit my website.”

You are 100% walking to the other side of the room and not talking to me- don’t let your social media be like that. Of course schedule your Tweets and what not- but take the time to interact with the people around you; businesses, people, events or # hours/Facebook Groups (for example #HertsWedHour on Twitter). People buy your products and people are what you want to connect you- you are also more likely to build genuine relationships with people and that is the key to selling.

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4 Great Tools for scheduling social media

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Scheduling So here we go with my 4 great tools for scheduling social media

When it comes to social media scheduling I have found that the following four tools have been the most useful for me; Buffer, Latergramme, Hootsuite and Meet Edgar. So lets meet them.

1. Buffer – Scheduling tool with a great mobile app.

 

buffer

 

The main advantage of Buffer is that it is simple- it doesn’t have the serious complex nature of other scheduling tools. You don’t have the ability to see/respond to interactions (although no Buffer has release Respond, so you actually can) and I like this about Buffer. The fact that it is used to schedule your content and nothing more!

That is not to say that it is not a powerful tool;

  • You can customise posting schedules for each day/week, giving specific times to post
  • Add content from RSS feeds
  • Schedule posts to:
    • Twitter
    • Facebook
    • Facebook Pages (that you are an admin of)
    • Facebook Groups (that you are an admin of)
    • LinkedIn Profiles
    • LinkedIn Pages
    • Pinterest
  • Take images from URL’s (so you don’t need to upload them yourself)
  • Connect your Bit.ly, j.amp, or use Buffers built in shortening (or no shortening).

Buffer also comes with a chrome extension that can be used to set up posts directly to the specific channels straight from your browser!

2. Latergram.me – Pre-load Instagram posts

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Latergramme is a pre-loading app which allows you to select a time and date for an Instagram post. You can load the picture, the text and the #’s into the main body of the gram. Latergramme will then notify you when the post is due to go out. It will then open Instagram with the image and you will be able to paste the text.

You can use Latergramme to pre-load grams on both a mobile App and on a desktop- the notifications still come through to your mobile and are posted through it.

3. Hootsuite – Scheduling, tracking and replying

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Hootsuite, like Buffer is used to schedule messages onto social media platforms. Unlike Buffer Hootsuite also offers you a host of added benefits, such as hashtag/keyword tracking and you can even reply from within Hootsuite.

You can schedule into the following channels:

  • Twitter
  • Facebook
  • Google+ (profiles only)
  • LinkedIn
  • YouTube
  • Instagram
  • Foursquare
  • WordPress

Some work better than others (in my opinion), however the ‘core’ platforms; Facebook, Twitter, LinkedIn all work really well. Hootsuite also works as pre-loading tool for Instagram (in the same fashion as Latergramme).

Hootsuite also carries an impressive score of analytics (although this man’s opinion is that the built in analytics are good enough for most).

The only downside of Hootsuite (again my opinion) is that it tries to be too many things, whereas Buffer is designed to be a scheduling tool.

4. Meet Edgar – content reposting and scheduling of content: Twitter and Facebook

 

Meet-Edgar

 

This is a new one for me, but Meet Edgar basically allows you to re-purpose existing content. So if you have a new blog post- you don’t just post about it once, you post about it multiple times. This is the power of Meet Edgar. You create a library of posts, which you categorise. For example:

  • Blog Posts
  • Inspirational Quotes
  • Industry Information
  • Sales Posts

Within the schedule of Meet Edgar you then choose your day and time, then you select what type of post to be posted. For example:

  1. Monday 9am- Blog Post
  2. Monday 12pm – Sales Post
  3. Monday 5pm – Blog Post
  4. Tuesday 11am – Industry Information
  5. Wednesday 1pm – Blog Post
  6. Wednesday 7pm- Inspirational Quote

Edgar will select a post from each category selected- so in the example of Monday it will post two different library blog posts and a sales post. Edgar also cycles through the blog post category (from the libarary) and would only post the same post once ALL over blog posts type posts have been posted.

This means that you can use Edgar to constantly cycle through a massive library of pre-made posts for Facebook and Twitter.

 

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