Definitely a question that get’s asked a lot – well, actually that’s not entirely true. Why should I use social media for my business, but I’ve turned it into my top 5 reasons for using social media for business.
Social media represents a fantastic addition to your existing marketing activities and can really give a boost to your business. As we’ve seen over the past few years social has just grown and grown with Facebook currently sitting at approximately 2.7 BILLION users, there really is an opportunity for you to utilise social to reach your potential customers. So without further waffling here are my top 5.
- Brand Awareness
Starting off with potentially the biggest and best reason (1 mans opinion). Social media is a remarkable way for you to gain a much higher level of brand awareness. It’s a two-fold thing for me. 1) there are billions of people using social media. 2) Simple brand awareness can have the lowest barrier to entry for a business.
If your business decides to use social media to reach people, every person reached is someone who may not have seen your brand before. Whilst this isn’t a measured approach to brand awareness (far from it). It is definitely a thing. If you post and people see your content, then you have more brand awareness than before…if that is effective is another conversation and is based on a lot of factors.
2. Advertising
Love it or hate it advertising is kinda a big deal in the digital world. Almost exclusively Facebook’s income is driven from their advertising revenue and with good reason. Everyday we are doing things that help these platforms identify our likes, dislikes and habits. This creates targeted audiences from the data. Audiences we can use to enhance our own business. I wrote an article about Why Facebook Pixels Are Important To Your Business, you should check it out.
Advertising let’s us reach new AND existing people with products, services, competitions, deals and even just our business in general.
3. Customer Service
Customers love service, they do. I hazard a guess you do as well. Social media can be a vital part in the customer service journey. It gives any customer the ability to reach out to your directly and get their question answered almost immediately. This gives you an amazing opportunity to become a trusted business, who helps your customers and trust is hard to come by.
Automated messages also give you a way to be able to automatically respond to potential new, or existing customers in an extremely efficient way. If you know that the most frequently asked question from a potential new customer is X or Y (or X and Y). Then you can set up automation to answer those questions for customers – trust me, they’ll love it. of course, it’s important to have the option to speak to a real human as well.
4. Increased website traffic
An obvious one, but it can’t be left out. Using social media, if done correctly, will increase the number of visitors to your website. Where you’ll have the opportunity to capture the imagination, dreams and contact information of those visitors. Before you start firing off links on Twitter, make sure you have a good read of my post where I talk about How to Track Traffic to your Website. I’m sure it’ll be worth your while.
5. Generating Leads
Let’s not lie. The whole point of any kind of marketing is to generate leads.
Social media gives you a potentially low cost way to generate more leads for your business. From the general brand awareness, through using advertising, automated messaging or combining them all into 1 neat package. Social media is DEFINITELY a useful tool in developing new leads for your business…but you need to think about how that’s going to happen before you dive in!
I hope you enjoyed this Top 5 reasons for using social media for business post. If you’d like help working out how all this works, then please reach out and we can have a chat!
